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Marketing briefs a revision and study guide /

Dibb, Sally, 1963-

Marketing briefs a revision and study guide / [electronic resource] : Sally Dibb and Lyndon Simkin. - 2nd ed. - Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004. - viii, 363 p. : ill. ; 25 cm.

Previous ed.: Oxford : Butterworth-Heinemann, 2001.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2007.
Available via World Wide Web.
Access may be limited to NetLibrary affiliated libraries.

ISBN: 9780080479217 (electronic bk.) 0080479219 (electronic bk.)

Subjects--Topical Terms:
Marketing--Study and teaching.
Marketing--Examinations, questions, etc.
Marketing--Management.
Marketing--Management--Problems, exercises, etc.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .D53 2004eb

Dewey Class. No.: 658.80076

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