Handbook of research in mass customization and personalization
Handbook of research in mass customization and personalization [electronic resource] /
edited by Frank T. Piller, Mitchell M. Tseng.
- New Jersey : World Scientific, c2010.
- 1 online resource (2 v. (1122 p.)) : ill.
Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology.
Includes bibliographical references.
Strategies and concepts -- Applications and cases. v. 1. v. 2.
9789814280280 (electronic bk.) 9814280283 (electronic bk.)
Mass customization--Congresses.
Flexible manufacturing systems--Congresses.
Product management--Congresses.
Marketing--Management--Congresses.
Service industries--Marketing--Congresses.
Marketing research--Congresses.
Electronic books.
TS155.65 / .W67 2010eb
670.42/7
Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology.
Includes bibliographical references.
Strategies and concepts -- Applications and cases. v. 1. v. 2.
9789814280280 (electronic bk.) 9814280283 (electronic bk.)
Mass customization--Congresses.
Flexible manufacturing systems--Congresses.
Product management--Congresses.
Marketing--Management--Congresses.
Service industries--Marketing--Congresses.
Marketing research--Congresses.
Electronic books.
TS155.65 / .W67 2010eb
670.42/7