Normal view MARC view ISBD view

Balch, Charles V.

Internet Survey Methodology. - Newcastle upon Tyne : Cambridge Scholars Pub., 2010. - 1 online resource (164 pages)

Includes bibliographical references and index.

TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; ABSTRACT; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; BIBLIOGRAPHY; CHARLES V. BALCH PHD VITA; INDEX.

This book provides the understandings needed for researchers to develop scientifically validated internet survey methods. Except by chance, inaccurate data will provide results that have little or no validity or reliability. 'Garbage In Garbage Out' (GIGO) is a term commonly used in the computer industry to remind us that, if the data being analyzed are incorrect, the result will likewise be incorrect. While no survey design system can correct for improper sampling or poor item construction ...


English.

ISBN: 9781443820554 1443820555 9781443819824 1443819824 1282588451 9781282588455 9786612588457 6612588454

Standard No.: 9786612588457

Source: 258845 MIL

Subjects--Topical Terms:
Internet research.
Internet surveys.
Internet dans la recherche.
Sondages sur Internet.
Social research & statistics.
Internet & WWW industries.
Research methods: general.
SCIENCE--Research & Methodology.
Internet research.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: ZA4228 .B35 2010

Dewey Class. No.: 001.4202854678