MARC details
| 000 -LEADER |
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| fixed length control field |
04491cam a2200553Mu 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn893732534 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240829111718.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141025s2014 enk o 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Transcribing agency |
EBLCP |
| Modifying agency |
OCLCO |
| -- |
N$T |
| -- |
IDEBK |
| -- |
CDX |
| -- |
DEBSZ |
| -- |
TEF |
| -- |
OCLCO |
| -- |
N$T |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780255366670 |
| Qualifying information |
electronic bk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0255366671 |
| Qualifying information |
electronic bk. |
| 029 1# - (OCLC) |
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| OCLC library identifier |
DEBSZ |
| System control number |
420092560 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)893732534 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
878324 |
| -- |
(N$T) |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5821 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
002000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.132 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
N$TA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
(Ralph), Harris. |
| 9 (RLIN) |
995524 |
| 245 10 - TITLE STATEMENT |
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| Title |
Advertising in a Free Society |
| Medium |
[electronic resource]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
London Publishing Partnership, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (206 p.) |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Hobart Papers |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Description based upon print version of record. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Truth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Long-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Appeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television -- who was right?; Forecasts; Results; References |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
208283 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
208284 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
208283 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
396 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
396 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
(Arthur), Seldon. |
| 9 (RLIN) |
995525 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
(Christopher), Snowdon. |
| 9 (RLIN) |
995526 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
(Ralph), Harris |
| Title |
Advertising in a Free Society |
| Place, publisher, and date of publication |
London : London Publishing Partnership,c2014 |
| International Standard Book Number |
9780255366960 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Hobart paper. |
| 9 (RLIN) |
770685 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=878324">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=878324</a> |
| 938 ## - |
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EBL - Ebook Library |
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EBLB |
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EBL1822987 |
| 938 ## - |
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EBSCOhost |
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EBSC |
| -- |
878324 |
| 938 ## - |
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Ingram Digital eBook Collection |
| -- |
IDEB |
| -- |
cis30117421 |
| 938 ## - |
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| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
30117421 |
| 994 ## - |
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| -- |
02 |
| -- |
N$T |