MARC details
| 000 -LEADER |
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| fixed length control field |
04738cam a2200805Ka 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn671648611 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240829123004.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101025s2010 si a ob 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| Canceled/invalid LC control number |
2010285876 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
YDXCP |
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E7B |
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OCLCQ |
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CNKEY |
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EBLCP |
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OCLCQ |
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MERUC |
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OCLCQ |
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DEBSZ |
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OCLCQ |
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AZK |
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LOA |
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JBG |
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AGLDB |
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OCLCF |
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MOR |
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PIFAG |
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ZCU |
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OCLCQ |
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OCLCO |
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U3W |
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STF |
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WRM |
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VNS |
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OCLCQ |
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VTS |
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ICG |
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OCLCQ |
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OCLCO |
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LEAUB |
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DKC |
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AU@ |
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OCLCQ |
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M8D |
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UKAHL |
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OCLCQ |
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OCLCO |
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UKCRE |
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BOL |
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VLY |
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IDEBK |
| 019 ## - |
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729020607 |
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764546266 |
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816583156 |
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961498258 |
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962567614 |
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968288978 |
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988516268 |
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992069567 |
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1037718853 |
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1038674993 |
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1086498942 |
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1114475637 |
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1153562814 |
| -- |
1162015415 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789814287067 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9814287067 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9789814287050 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9814287059 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1282761420 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781282761421 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9786612761423 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
6612761423 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
340790 |
| -- |
(N$T) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)671648611 |
| Canceled/invalid control number |
(OCoLC)729020607 |
| -- |
(OCoLC)764546266 |
| -- |
(OCoLC)816583156 |
| -- |
(OCoLC)961498258 |
| -- |
(OCoLC)962567614 |
| -- |
(OCoLC)968288978 |
| -- |
(OCoLC)988516268 |
| -- |
(OCoLC)992069567 |
| -- |
(OCoLC)1037718853 |
| -- |
(OCoLC)1038674993 |
| -- |
(OCoLC)1086498942 |
| -- |
(OCoLC)1114475637 |
| -- |
(OCoLC)1153562814 |
| -- |
(OCoLC)1162015415 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.B63 2010eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
043050 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
043040 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
040000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
043010 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
090010 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| Edition number |
22 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blattberg, Robert C., |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
550587 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Perspectives on promotion and database marketing : |
| Remainder of title |
the collected works of Robert C Blattberg / |
| Statement of responsibility, etc. |
editor, Greg M Allenby. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
World Scientific, |
| Date of publication, distribution, etc. |
©2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xi, 316 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 340 ## - PHYSICAL MEDIUM |
|---|
| -- |
polychrome. |
| Source |
rdacc |
| Authority record control number or standard number |
http://rdaregistry.info/termList/RDAColourContent/1003 |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Source |
rdaft |
| Authority record control number or standard number |
http://rdaregistry.info/termList/fileType/1002 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. Early Bob -- contributions to econometrics and marketing -- pt. 2. Statistical Bob -- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob -- contributions to sales promotions -- pt. 4. Big Bob -- Contributions that were industry-changing. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Master record variable field(s) change: 072 |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blattberg, Robert C., |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
550587 |
| 600 17 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blattberg, Robert C., |
| Dates associated with a name |
1942- |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01962833 |
| 9 (RLIN) |
550587 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing. |
| 9 (RLIN) |
550588 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
Telemarketing. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
18636 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
Multilevel. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
18637 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Mail Order. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
18638 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
Direct. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
18639 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
E-Commerce |
| -- |
Internet Marketing. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
18640 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00888055 |
| 9 (RLIN) |
550588 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
396 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
gtlm |
| 9 (RLIN) |
396 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allenby, Greg M. |
| Fuller form of name |
(Greg Martin), |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
550589 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Blattberg, Robert C., 1942- |
| Title |
Perspectives on promotion and database marketing. |
| Place, publisher, and date of publication |
Singapore : World Scientific, ©2010 |
| International Standard Book Number |
9789814287050 |
| Record control number |
(OCoLC)401148495 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340790">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340790</a> |
| 938 ## - |
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Askews and Holts Library Services |
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ASKH |
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AH24686436 |
| 938 ## - |
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EBL - Ebook Library |
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EBLB |
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EBL731226 |
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ebrary |
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EBRY |
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ebr10422546 |
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EBSCOhost |
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EBSC |
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340790 |
| 938 ## - |
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YBP Library Services |
| -- |
YANK |
| -- |
3511486 |
| 938 ## - |
|---|
| -- |
ProQuest MyiLibrary Digital eBook Collection |
| -- |
IDEB |
| -- |
276142 |
| 994 ## - |
|---|
| -- |
92 |
| -- |
N$T |