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Start with why : how great leaders inspire everyone to take action / Simon Sinek.

By: Material type: TextTextPublication details: New York : Portfolio, 2009.Description: x, 246 p. : ill. ; 22 cmISBN:
  • 9781591842804
  • 1591842808
Subject(s): DDC classification:
  • 658.4/092 22
LOC classification:
  • HD57.7 .S549 2009
Online resources:
Contents:
Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.

Includes bibliographical references and index.

Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.

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