PR [electronic resource] : fifty years in the field / Jack Donoghue.

By:

Donoghue, Jack, 1916-

Material type: Text

TextPublication details: Toronto [Ont.] : Dundurn Press, 1993.Description: 1 online resource (x, 188 pages) : illustrations, portraitsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781554882687 (electronic bk.)
1554882680 (electronic bk.)
9781459714434 (electronic bk.)
1459714431 (electronic bk.)

Subject(s): Genre/Form:

Additional physical formats: Print version:: PR.DDC classification:

659.2/092

LOC classification:

F1034.3.D65 A3 1993eb

Online resources:

EBSCOhost

Contents:

Foreword; Preface; Acknowledgements; PART ONE: The Military; Chapter One: History; Chapter Two: Exercise Muskox; Chapter Three: The Hong Kong Courts Martial; Chapter Four: Redramp; Chapter Five: Manitoba's 1953 Polio Epidemic; Chapter Six: Germany; Chapter Seven: Nigeria; Chapter Eight: PR and Royalty; PART TWO: The Public Sector; Chapter Nine: Information Canada; Chapter Ten: Farewell to Arms -- Now, the Public Service; Chapter Eleven: Hudson 70; PART THREE: The Private Sector; Chapter Twelve: A Park for All Seasons; Chapter Thirteen: Alberta Nurses' Strike, 1977.

Summary: In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Biograhpy		Available

Total holds: 0

In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes.

Print version record.