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E-Service [electronic resource] : new directions in theory and practice / edited by Roland T. Rust and P.K. Kannan.

Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, ©2002.Description: 1 online resource (xii, 336 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781315291277
  • 1315291274
Other title:
  • EService : new directions in theory and practice
Subject(s): Genre/Form: DDC classification:
  • 658.8/4 21
LOC classification:
  • HF5548.32 .E1875 2002eb
Online resources:
Contents:
6 e-Service Environment Impacts of Web Interface Characteristics on Consumers' Online Shopping BehaviorPart II Business Opportunities and Strategies; 7 Smart Versus Dumb Service Strategies A Framework for e-Business Intensity; 8 Real-Time Marketing in e-Services; 9 A Survey of Recommendation Systems in Electronic Commerce; 10 The Wireless Rules for e-Service Critical Issues for Managers and Researchers; Part III Public-Sector Opportunities; 11 e-Learning Fifth-Generation Learning and Its Impact on.
Summary: This text provides a collection of different perspectives on ''e-Service'' and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references and index.

6 e-Service Environment Impacts of Web Interface Characteristics on Consumers' Online Shopping BehaviorPart II Business Opportunities and Strategies; 7 Smart Versus Dumb Service Strategies A Framework for e-Business Intensity; 8 Real-Time Marketing in e-Services; 9 A Survey of Recommendation Systems in Electronic Commerce; 10 The Wireless Rules for e-Service Critical Issues for Managers and Researchers; Part III Public-Sector Opportunities; 11 e-Learning Fifth-Generation Learning and Its Impact on.

This text provides a collection of different perspectives on ''e-Service'' and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.

Print version record.

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