Amazon cover image
Image from Amazon.com

Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

By: Contributor(s): Material type: TextTextPublisher: New York : Kogan Page Ltd, [2017]Edition: 1st EditionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780749478582
  • 0749478586
Subject(s): Genre/Form: Additional physical formats: Print version:: Audio brandingDDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255
Online resources:
Contents:
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references and index.

Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

Powered by Koha