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The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.

By: Contributor(s): Material type: TextTextPublisher: New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California, USA : SAGE Publications Inc, 2017Copyright date: ©2017Description: 1 online resource (xiv, 142 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789386446800
  • 9386446804
Subject(s): Genre/Form: Additional physical formats: Print version:: Indestructible brand.DDC classification:
  • 658.4/056 23
LOC classification:
  • HD49 .S5195 2017
Online resources:
Contents:
The age of crisis -- Creating a crisis-ready organization -- Building a crisis playbook -- Securing your digital assets -- Social media monitoring -- Storycrafting -- Execution -- After the storm.
Summary: This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references.

The age of crisis -- Creating a crisis-ready organization -- Building a crisis playbook -- Securing your digital assets -- Social media monitoring -- Storycrafting -- Execution -- After the storm.

This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

Online resource; title from digital title page (viewed on September 05, 2017).

Master record variable field(s) change: 050, 072, 650

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