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Innovation and Strategy.

Contributor(s): Material type: TextTextSeries: Review of marketing research ; vol. 15.Publisher: [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2018Edition: First editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781787548282
  • 1787548287
Subject(s): Genre/Form: Additional physical formats: Print version:: Innovation and Strategy.DDC classification:
  • 338.9 23
LOC classification:
  • HC79.T4
Online resources:
Contents:
FRONT COVER; INNOVATION AND STRATEGY; CONTENTS; EDITORIAL ADVISORY BOARD; ABOUT THE GUEST EDITORS AND AUTHORS; Guest Editors; Authors; Introduction; INTRODUCTION; Overview; Publication Mission; Chapters in This Volume; CONCEPTUAL PAPERS; STRATEGIC DECISION MAKING IN AN INFORMATION-RICH ENVIRONMENT: A SYNTHESIS AND AN ORGANIZING FRAMEWORK FOR INNOVATION RESEARCH; Explicating the Meanings of Strategy, Marketing Strategy, and Strategic Decision Making; Making Strategic Decisions in the Era of Big Data; Strategic Decision Making in an Information-Rich Environment.
Innovation and Strategic Decision Making in an Information-Rich EnvironmentFuture Research Directions; Conclusion; Notes; References; SUCCESSIVE INNOVATION IN DIGITAL AND PHYSICAL PRODUCTS: SYNTHESIS, CONCEPTUAL FRAMEWORK, AND RESEARCH DIRECTIONS; Introduction; Successive Innovation: Review of Relevant Literature; Literature Review Procedures; Successive Innovation: Emerging Insights from a Fragmented Literature; Successive Innovation: Relevant Literature over Time; Successive Innovation: Thematic Foci in Relevant Literature; Successive Innovation: Toward a Conceptual Framework.
Understanding Successive Innovation across Digital and Physical Product DomainsCoexistence of Successive Product Generations; Embeddedness of Successive Product Generations in Platforms and Ecosystems; Adoption Controllability of Successive Product Generations; Future Research Directions; Future Research Directions Relating to Coexistence of Successive Innovation Generations; Future Research Directions Relating to Embeddedness of Successive Innovation Generations; Future Research Directions Relating to Adoption Controllability in Successive Innovation Generations; Conclusion; Notes.
Future Research Directions: A Strategic Perspective on Customer Involvement in InnovationAn Integrated Conceptualization of Customer Involvement in Innovation; A Strategic Perspective of Customer Involvement in Innovation; Managing Customer Involvement in Innovation; Connecting Research from the Customer's and the Firm's Perspectives; Applying Existing Theories to Enhance Theoretical Development on CII; Conclusion; Notes; References; ASSESSING THE RELATIVE IMPACT OF MAJOR SOURCES OF INNOVATION ON THE BRAND EQUITY OF A FIRM; Introduction; Related Research and Motivation; Innovation.
Summary: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Online resource; title from PDF title page (EBSCO, viewed June 20, 2018).

FRONT COVER; INNOVATION AND STRATEGY; CONTENTS; EDITORIAL ADVISORY BOARD; ABOUT THE GUEST EDITORS AND AUTHORS; Guest Editors; Authors; Introduction; INTRODUCTION; Overview; Publication Mission; Chapters in This Volume; CONCEPTUAL PAPERS; STRATEGIC DECISION MAKING IN AN INFORMATION-RICH ENVIRONMENT: A SYNTHESIS AND AN ORGANIZING FRAMEWORK FOR INNOVATION RESEARCH; Explicating the Meanings of Strategy, Marketing Strategy, and Strategic Decision Making; Making Strategic Decisions in the Era of Big Data; Strategic Decision Making in an Information-Rich Environment.

Innovation and Strategic Decision Making in an Information-Rich EnvironmentFuture Research Directions; Conclusion; Notes; References; SUCCESSIVE INNOVATION IN DIGITAL AND PHYSICAL PRODUCTS: SYNTHESIS, CONCEPTUAL FRAMEWORK, AND RESEARCH DIRECTIONS; Introduction; Successive Innovation: Review of Relevant Literature; Literature Review Procedures; Successive Innovation: Emerging Insights from a Fragmented Literature; Successive Innovation: Relevant Literature over Time; Successive Innovation: Thematic Foci in Relevant Literature; Successive Innovation: Toward a Conceptual Framework.

Understanding Successive Innovation across Digital and Physical Product DomainsCoexistence of Successive Product Generations; Embeddedness of Successive Product Generations in Platforms and Ecosystems; Adoption Controllability of Successive Product Generations; Future Research Directions; Future Research Directions Relating to Coexistence of Successive Innovation Generations; Future Research Directions Relating to Embeddedness of Successive Innovation Generations; Future Research Directions Relating to Adoption Controllability in Successive Innovation Generations; Conclusion; Notes.

Future Research Directions: A Strategic Perspective on Customer Involvement in InnovationAn Integrated Conceptualization of Customer Involvement in Innovation; A Strategic Perspective of Customer Involvement in Innovation; Managing Customer Involvement in Innovation; Connecting Research from the Customer's and the Firm's Perspectives; Applying Existing Theories to Enhance Theoretical Development on CII; Conclusion; Notes; References; ASSESSING THE RELATIVE IMPACT OF MAJOR SOURCES OF INNOVATION ON THE BRAND EQUITY OF A FIRM; Introduction; Related Research and Motivation; Innovation.

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Includes bibliographical references.

Master record variable field(s) change: 072

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