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Airlines for business : a customer-centric and profitable model for the 21st century airline / Kofi Sonokpon.

By: Material type: TextTextSeries: Sonokpon, Kofi. Airline profits book series ; vol 1.Publisher: [Montreal, Québec] : Temeris Aviation Publications, [2017]Copyright date: ©2017Edition: First editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781927773154
  • 1927773156
Subject(s): Genre/Form: Additional physical formats: Print version:Sonokpon, Kofi, author.: Airlines for business.:DDC classification:
  • 387.7068 23
LOC classification:
  • HE9780
Other classification:
  • cci1icc
  • coll13
Online resources: Summary: "The airline business is flawed. Airline customer service is broken. Why and how to fix it? In Airlines for Business, a revolutionary, straightforward and must-read book, Kofi Sonokpon, airline business thought leader, award-winning author and speaker exposes why the airline industry cannot attain a sustainable level of profitability, until and unless airline executives and strategists take the necessary steps to rethink the fundamentals of the airline business, by questioning its underlying assumptions and effectively put customers at the center of everything they do. This first volume in the Airline Profits Book Series presents a critical review of the existing basic airline business model, which dates back to 1914 with Perceival E. Fansler and the defunct St. Petersburg-Tampa Airboat Line. Then follows an introduction to an innovative business model, which is based on proven principles of human psychology, behaviours and customer-centered business practices. By reading this book, leaders, managers and strategists of existing and start-up airlines will discover that the airline business is not really about air transport, but rather a business of assurance and customer service. From there, they will have the ultimate choice to continue along old beaten paths or decide to chart a more courageous course to sustainable airline profits by rewriting the rules of the airline business game."-- Provided by publisher.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

"The airline business is flawed. Airline customer service is broken. Why and how to fix it? In Airlines for Business, a revolutionary, straightforward and must-read book, Kofi Sonokpon, airline business thought leader, award-winning author and speaker exposes why the airline industry cannot attain a sustainable level of profitability, until and unless airline executives and strategists take the necessary steps to rethink the fundamentals of the airline business, by questioning its underlying assumptions and effectively put customers at the center of everything they do. This first volume in the Airline Profits Book Series presents a critical review of the existing basic airline business model, which dates back to 1914 with Perceival E. Fansler and the defunct St. Petersburg-Tampa Airboat Line. Then follows an introduction to an innovative business model, which is based on proven principles of human psychology, behaviours and customer-centered business practices. By reading this book, leaders, managers and strategists of existing and start-up airlines will discover that the airline business is not really about air transport, but rather a business of assurance and customer service. From there, they will have the ultimate choice to continue along old beaten paths or decide to chart a more courageous course to sustainable airline profits by rewriting the rules of the airline business game."-- Provided by publisher.

Includes index.

Online resource; title from PDF title page (EBSCO, viewed January 8, 2019).

Master record variable field(s) change: 050, 072

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