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Transforming social media business models through blockchain / Nitin Upadhyay, Goa Institute of Management, India

By: Material type: TextTextSeries: Emerald pointsPublisher: Bingley : Emerald Publishing, 2020Copyright date: ©2020Description: 1 online resource (xiv, 84 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781838672997
  • 1838672990
  • 9781838673017
  • 1838673016
Subject(s): Additional physical formats: Print version:: TRANSFORMING SOCIAL MEDIA BUSINESS MODELS THROUGH BLOCKCHAIN.DDC classification:
  • 005.8 23
LOC classification:
  • QA76.9.B56
Online resources:
Contents:
Social media business model -- Blockchain -- Challenges and opportunities -- Blockchain value proposition -- Blockchain-based social media enterprise
Summary: Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners

Includes bibliographical references

Social media business model -- Blockchain -- Challenges and opportunities -- Blockchain value proposition -- Blockchain-based social media enterprise

Print version record

Added to collection customer.56279.3

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