Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation.

By:

Kodama, Fumio

Material type: Text

TextPublication details: Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2019.Description: 1 online resource (179 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1527541657
9781527541658

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation.DDC classification:

658.8 23

LOC classification:

HD62.37

Online resources:

EBSCOhost

Summary: In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Business		Available

Total holds: 0

Print version record.

In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario.

Added to collection customer.56279.3