Amazon cover image
Image from Amazon.com

Pricing and revenue optimization / Robert L. Phillips.

By: Material type: TextTextPublisher: Stanford, California : Stanford Business Books, [2021]Copyright date: ©2021Edition: Second editionDescription: 1 online resource (xiii, 456 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 1503614263
  • 9781503614260
Subject(s): Additional physical formats: Print version:: Pricing and revenue optimization.DDC classification:
  • 658.15/54 23
LOC classification:
  • HF5416.5 .P457 2021
Online resources:
Contents:
Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing.
Summary: "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies."-- Provided by publisher
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references (pages 429-441) and index.

Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing.

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies."-- Provided by publisher

Description based on online resource; title from digital title page (viewed on May 18, 2021).

WorldCat record variable field(s) change: 650

Powered by Koha