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Profitable customer engagement : concept, metrics, and strategies / V. Kumar.

By: Material type: TextTextPublisher: Thousand Oaks : SAGE Publications India Pvt. Ltd, 2013Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788132117810 (electronic bk.)
  • 8132117816 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: Profitable customer engagementDDC classification:
  • 658.8/12 23
LOC classification:
  • HF5415.5 .K8636 2013eb
Online resources:
Contents:
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references and index.

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

Description based on print version record.

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