Innovation reinvented [electronic resource] : six games that drive growth / Roger Miller and Marcel Côté.

By:

Miller, Roger, 1938- [author.]

Contributor(s):

Côté, Marcel, (Economist), 1942- [author.]

Material type: Text

TextPublication details: Toronto [Ont.] : University of Toronto Press, c2012 2012)Description: 1 online resource (ix, 301 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781442699571 (electronic bk.)
1442699574 (electronic bk.)

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

338/.064 23

LOC classification:

HC79.T4 M54 2012eb

Online resources:

EBSCOhost

Contents:

Preface -- Introducing the games. The diversity of innovation -- Peering into the black box -- Searching for patterns -- The games of innovation -- Emerging and mature markets -- Product architecture -- The six games of innovation. Eureka! -- The special case of the pharmaceutical sector -- Battles of architecture -- Breakthrough games: high technology craft -- New and improved -- Mass customization -- Pushing the envelope -- Transitions -- Looking ahead. Winning strategies -- Public policies -- Rethinking innovation -- End notes.

Summary: "Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Co^teþ demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Business		Available

Total holds: 0

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (Ebrary, viewed April 5, 2013).

"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Co^teþ demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.