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Marketing due diligence [electronic resource] : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.Description: 1 online resource (xiv, 401 p.) : illISBN: - 9780080459424 (electronic bk.)
- 0080459420 (electronic bk.)
- Corporations -- Valuation
- Corporations -- Investor relations
- Stocks -- Marketing
- Stocks -- Prices
- Economic value added
- Risk assessment
- Corporations -- Investor relations
- Corporations -- Valuation
- Economic value added
- Risk assessment
- Stocks -- Marketing
- Stocks -- Prices
- BUSINESS & ECONOMICS / Industrial Management
- BUSINESS & ECONOMICS / Management
- BUSINESS & ECONOMICS / Management Science
- BUSINESS & ECONOMICS / Organizational Behavior
- 658.8/02 22
- HG4028.V3 M375 2006eb
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
eBook
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e-Library | EBSCO Business | Available |
Total holds: 0
Includes bibliographical references and index.
Description based on print version record.