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Taboo in advertising / Elsa Simoes Lucas Freitas.

By: Material type: TextTextSeries: Pragmatics & beyond ; new ser., 179.Publication details: Amsterdam, NL : John Benjamins Pub. Co., ©2008.Description: 1 online resource (xix, 214 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789027254238
  • 9027254230
  • 9789027290496
  • 9027290490
  • 1282105620
  • 9781282105621
  • 9786612105623
  • 6612105623
Subject(s): Additional physical formats: Print version:: Taboo in advertising.DDC classification:
  • 659.1/042 22 22
LOC classification:
  • HF5831 .F74 2008eb
Online resources:
Contents:
Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series.
Summary: Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references and index.

Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series.

Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis.

Print version record.

English.

Added to collection customer.56279.3

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