Values sell : transforming purpose into profit through creative sales and distribution strategies / Nadine A. Thompson, Angela E. Soper.

By:

Thompson, Nadine A, 1959-

Contributor(s):

Soper, Angela E, 1949-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781576755204
1576755207
9781576755358
1576755355
1282300334
9781282300330

Subject(s): Genre/Form:

Additional physical formats: Print version:: Values sell.DDC classification:

658.85 22

LOC classification:

HF5438.25 .T485 2007eb

Online resources:

EBSCOhost

Contents:

Establishing a clear and profitable vision -- Defining your market -- Building strong distribution channels -- Empowering your way to success -- Educating your partners -- Creating valuable strategic alliances -- Celebrating achievements -- Do values really sell?

Action note:

digitized 2011 HathiTrust Digital Library committed to preserve

Summary: Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.

Holdings ( 1 )
Title notes ( 10 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Business		Available

Total holds: 0

Includes bibliographical references (page 151) and index.

Print version record.

Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL

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