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Maintaining & evolving successful commercial Web sites [electronic resource] : managing change, content, customer relationships, and site measurement / Ashley Friedlein.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003.Description: xxiii, 418 p. : ill. ; 24 cmISBN:
  • 9780080510644 (electronic bk.)
  • 0080510647 (electronic bk.)
Other title:
  • Maintaining and evolving successful commercial Web sites
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 658.8/4 22
LOC classification:
  • TK5105.888 .F728 2003eb
Online resources:
Contents:
Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Computers Available
Total holds: 0

Includes bibliographical references and index.

Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project.

Electronic reproduction. Boulder, Colo. : NetLibrary, 2009. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.

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