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Healthcare : market dynamics, policies and strategies in Europe / edited by Mario Glowik, Sławomir Smyczek.

Contributor(s): Material type: TextTextPublisher: Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015Copyright date: ©2015Description: 1 online resource (264 pages) : illustrations (some color), maps, graphs, tablesContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783110414844
  • 3110414848
  • 9783110414912
  • 3110414910
  • 3110414686
  • 9783110414684
  • 9783110414851
  • 3110414856
Subject(s): Additional physical formats: Print version:: Healthcare : market dynamics, policies and strategies in Europe.DDC classification:
  • 362.1094 23
LOC classification:
  • RA395.E85 .H435 2015eb
NLM classification:
  • 2015 L-163
  • W 74 GA1
Online resources:
Contents:
Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index.
Summary: Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Medical Available
Total holds: 0

Includes bibliographical references at the end of each chapters and index.

Online resource; title from PDF title page (ebrary, viewed June 11, 2015).

Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index.

Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe.

English.

WorldCat record variable field(s) change: 651

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