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Cultures of commodity branding [electronic resource] / Andrew Bevan, David Wengrow, editors.

Contributor(s): Material type: TextTextSeries: Publications of the Institute of Archaeology, University College LondonPublication details: Walnut Creek, CA : Left Coast Press, c2010.Description: 1 online resource (267 p.) : illISBN:
  • 1598747029 (electronic bk.)
  • 9781598747027 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: Cultures of commodity branding.DDC classification:
  • 306.4/609 22
LOC classification:
  • GN430 .C856 2010eb
Online resources:
Contents:
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
Summary: The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Social Science Available
Total holds: 0

Includes index.

Description based on print version record.

Includes bibliographical references and index.

Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.

The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.

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