TY  - BOOK
AU  - Adlin,Tamara
AU  - Pruitt,John
TI  - The essential persona lifecycle: your guide to building and using personas
SN  - 9780123814180 (pbk. : £16.99)
AV  - HF5415.15 
U1  - 658.503 
PY  - 2010///
CY  - Amsterdam [u.a.]
PB  - Elsevier/Morgan Kaufmann
KW  - Product management
KW  - New products
KW  - Research, Industrial
UR  - http://external.dandelon.com/download/attachments/dandelon/ids/CH00147D65AA18D9ABD32C12577E3003DB2D5.pdf
ER  -