TY - BOOK AU - Johnson,Jeff TI - Designing with the mind in mind: simple guide to understanding user interface design rules SN - 9780123750303 (alk. paper) AV - QA76.9.U83 J634 2010 U1 - 005.4/37 22 PY - 2010/// CY - Amsterdam, Boston PB - Morgan Kaufmann Publishers/Elsevier KW - Graphical user interfaces (Computer systems) N1 - Includes bibliographical references (p. 179-182) and index; We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements ER -