Understanding India : cultural influences on Indian television commercials - Chattopadhya, Rohitashya, 1975- (Los Angeles ; London ; New Delhi : SAGE Publications, 2014)
Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.
Includes bibliographical references (pages [166]-169) and index.
Print version record.
Keywords: Television advertising -- India; Television advertising; India; Televisie; Cultuurverandering; India; BUSINESS & ECONOMICS / Advertising & Promotion; Electronic books; Electronic books; Electronic books