TY  - BOOK
AU  - Bergh,Joeri van den
AU  - Behrer,Mattias
TI  - How cool brands stay hot: branding to Generation Y and Z 
SN  - 9780749477219
AV  - HF5415.332.Y66 B47 2016eb
U1  - 658.8/27 23
PY  - 2016///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Young consumers
KW  - Young adult consumers
KW  - Generation Y
KW  - Target marketing
KW  - Product management
KW  - Consumer behavior
KW  - BUSINESS & ECONOMICS / Industrial Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Management Science
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1213957
ER  -