TY  - BOOK
AU  - Sharma,Venke
AU  - Kharas,Hushidar
TI  - The indestructible brand: crisis management in the age of social media 
SN  - 9789386446800
AV  - HD49 .S5195 2017
U1  - 658.4/056 23
PY  - 2017///
CY  - New Delhi, India, Thousand Oaks, California, USA
PB  - SAGE Publications India Pvt Ltd, SAGE Publications Inc
KW  - Crisis management
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - Public relations
KW  - Social media
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references; The age of crisis -- Creating a crisis-ready organization -- Building a crisis playbook -- Securing your digital assets -- Social media monitoring -- Storycrafting -- Execution -- After the storm
N2  - This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1543340
ER  -