TY  - BOOK
AU  - Duggan,William
AU  - Murphy,Amy
AU  - Dabalsa,Laura
TI  - The art of ideas: creative thinking for work and life 
SN  - 9780231551427
AV  - HD53 .D838 2020
U1  - 658.4094 23
PY  - 2020///]
CY  - New York
PB  - Columbia Business School Publishing
KW  - Creative ability in business
KW  - Success in business
KW  - BUSINESS & ECONOMICS / Decision-Making & Problem Solving
KW  - bisacsh
KW  - Electronic books
N2  - Great ideas don't just happen. Innovation springs from creative thinking--a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas.In chapters accompanied by charming and inviting illustrations, Duggan and Murphy detail how to spark your own ideas and what to do while waiting for inspiration to strike. They show that regardless of the field, innovations happen in the same way: examples from history, presence of mind, creative combination, and resolution to action. The Art of Ideas features case studies and exercises that explain how to break down problems, search for precedents, and creatively combine past models to form new ideas. It showcases how Picasso developed his painting style, how Gandhi became the man we know today, and how Netflix came to disrupt the movie-rental business. Lavishly illustrated in an appealing artistic style, The Art of Ideas helps readers unlock the secret to creativity in business and in life
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2117528
ER  -