TY  - BOOK
AU  - Kodama,Fumio
TI  - Demand Articulation of Emerging Technologies: Investigating the Longitudinal Dynamics of Innovation
SN  - 1527541657
AV  - HD62.37 
U1  - 658.8 23
PY  - 2019///
CY  - Newcastle-upon-Tyne
PB  - Cambridge Scholars Publisher
KW  - Technological innovations
KW  - Marketing
KW  - New products
KW  - Electronic books
N2  - In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2275592
ER  -