TY  - BOOK
AU  - Husted,Bryan
AU  - Allen,David Bruce
TI  - Corporate social strategy: stakeholder engagement and competitive advantage 
SN  - 9780511860676
AV  - HD60 .H875 2011eb
U1  - 658.4/08 22
PY  - 2011///]
CY  - Cambridge, UK, New York
PB  - Cambridge University Press
KW  - Social responsibility of business
KW  - Social entrepreneurship
KW  - Social action
KW  - Economic aspects
KW  - Strategic planning
KW  - Social aspects
KW  - Entreprises
KW  - Responsabilité sociale
KW  - Entrepreneuriat social
KW  - Action sociale
KW  - Aspect économique
KW  - Planification stratégique
KW  - Aspect social
KW  - BUSINESS & ECONOMICS
KW  - Development
KW  - Sustainable Development
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy
N2  - "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher
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ER  -