TY - BOOK AU - Jonker,Joost AU - Sluyterman,Keetie E. TI - At home on the world markets: Dutch international trading companies from the 16th century until the present SN - 9780773569386 AV - HF1416.6.N4 J665 2001eb U1 - 382.09492 22 PY - 2001/// CY - [Montreal, Que.] PB - McGill-Queen's University Press KW - Trading companies KW - Netherlands KW - History KW - International business enterprises KW - Merchants KW - Sociétés de commerce KW - Pays-Bas KW - Histoire KW - Entreprises multinationales KW - Commerçants KW - POLITICAL SCIENCE KW - International Relations KW - Trade & Tariffs KW - bisacsh KW - BUSINESS & ECONOMICS KW - Exports & Imports KW - International KW - General KW - Marketing KW - Commerce KW - fast KW - Electronic books N1 - Includes bibliographical references (pages 407-417) and index; Contents -- Introduction -- Trading houses as a species -- Approach -- Acknowledgements -- CHAPTER I: The unfolding of a commercial world empire, 1550-1650 -- A long dawn -- The rise of Amsterdam -- The merchants' business -- A transfer of power in the Low Countries -- Halcyon days -- The world lies open -- The trading activities of a military-industrial complex -- Moguls and machinations -- The character of the entrepot market -- The merchant as hero -- CHAPTER II: Losing the lead, 1650-1750 -- Running into the sand; The foreign trade dilemmas of a small countryIn search of better margins -- Commercial organisation and added value -- New service patterns -- A new lease of life for the entrepot market -- The waning of a commercial empire -- The creeping decline of the trading companies -- CHAPTER III: Through a dark valley, 1750-1850 -- Writings on the wall -- Kings of commerce -- From crisis to crisis -- The end of an era -- Tacking to avoid enemies and occupying forces -- A false start -- Groping for a way out -- Building a new entrepot market; Rulers over a crumbling realmCHAPTER IV: A revolution in industry, traffic, and trade, 1850-1914 -- The heyday of liberalism -- The pragmatic liberalism of a free trading country -- Markets in a maelstrom -- The expanding market for industrial products -- Outposts in the unknown -- The traffic revolution and the colonial trade -- The fruits of modern imperialism -- An importer of consumer products in Surabaya -- CHAPTER V: On the defensive, 1914-1940 -- An era of conflict and protectionism -- The First World War -- A crisis of unprecedented depth; Running a business by remote control, but not blindlyDoubts about the viability of wholesaling -- Protection through cartels and government intervention -- Manufacturing activities in the Dutch East Indies -- Renewed expansion -- CHAPTER VI: Trade in Times of War and Decolonisation, 1940-1960 -- Trading under enemy occupation -- The situation in the Dutch East Indies -- If the Dutch East Indies are lost ... -- Refocusing against the background of growing trade and decolonisation -- To the surrounding Asian areas -- A tropical alternative: Africa; Testing the Water in South America and in North AmericaTaking recourse to the Netherlands -- Striking the balance: winners and losers -- CHAPTER VII: Trade and industry, an awkward fit, 1960-1983 -- Believing in a controllable society -- Migrating to politically stable countries -- The strains between agent and principal -- The lure of industry -- Who takes over whom? -- Industry under pressure -- Disappointing results -- A pervasive slump -- CHAPTER VIII: Groping for a core business, 1983-2000 -- The rehabilitation of free enterprise N2 - The Dutch economy has relied on trade for centuries. During the seventeenth century the Netherlands experienced a Golden Age built largely on commercial enterprise, and trade continues to be the golden link in the supply chain from producers to consumers. Yet we know very little about the business of trade and the people involved in it. What was the nature of their work, and how did it evolve through the ages? In the lavishly illustrated At Home on the World Markets Joost Jonker and Keetie Sluyterman look at mercantile dynasties - such as the Trips and the Van Eeghens - and companies - such as the famous Dutch East Indian Company VOC and the modern trading company Hagemeyer - that have been largely unstudied. They describe the evolution of a unique economic sector that occupies a key position in the supply chain from producers to consumers UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=627046 ER -