TY  - BOOK
AU  - McDonald,Malcolm
AU  - Smith,Brian D.
AU  - Ward,Keith
TI  - Marketing due diligence: reconnecting strategy to share price 
SN  - 9780080459424 (electronic bk.)
AV  - HG4028.V3 M375 2006eb
U1  - 658.8/02 22
PY  - 2006///
CY  - Amsterdam, Boston
PB  - Elsevier Butterworth-Heinemann
KW  - Corporations
KW  - Valuation
KW  - Investor relations
KW  - Stocks
KW  - Marketing
KW  - Prices
KW  - Economic value added
KW  - Risk assessment
KW  - fast
KW  - BUSINESS & ECONOMICS / Industrial Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Management Science
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=166645
ER  -