Services marketing and management - Gilmore, Audrey; NetLibrary, Inc. (London ; Thousand Oaks, Calif. : Sage Publications, 2003)
Underlying themes -- Managing services -- Service management issues.
Includes bibliographical references and indexes.
Electronic reproduction.
Keywords: Service industries -- Marketing; Service industries -- Management; Dienstverlening; Marketing; Management; Services (Industrie) -- Marketing; Services (Industrie) -- Gestion; Electronic books