TY  - BOOK
AU  - Piller,Frank T.
AU  - Tseng,Mitchell M.
ED  - World Conference on Mass Customization and Personalization
TI  - Handbook of research in mass customization and personalization
AV  - TS155.65 .W67 2010eb
U1  - 670.42/7 22
PY  - 2010///
CY  - New Jersey
PB  - World Scientific
KW  - Mass customization
KW  - Congresses
KW  - Flexible manufacturing systems
KW  - Product management
KW  - Marketing
KW  - Management
KW  - Service industries
KW  - Marketing research
KW  - Electronic books
N1  - Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology; Includes bibliographical references; v. 1; Strategies and concepts --; v. 2; Applications and cases
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340679
ER  -