TY  - BOOK
AU  - Giroux,Henry A.
AU  - Pollock,Grace
TI  - The mouse that roared: Disney and the end of innocence 
SN  - 9781442203303
AV  - PN1999.W27 G57 2010eb
U1  - 384/.80979494 22
PY  - 2010///
CY  - Lanham
PB  - Rowman & Littlefield Publishers
KW  - Walt Disney Company
KW  - History
KW  - fast
KW  - Popular culture
KW  - United States
KW  - Culture populaire
KW  - États-Unis
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Media & Communications
KW  - bisacsh
KW  - TECHNOLOGY & ENGINEERING
KW  - Telecommunications
N1  - Includes bibliographical references (pages 237-286) and index; Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store
N2  - "This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercialendeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community"--Provided by publisher
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=336986
ER  -