Probabilistic methods for financial and marketing informatics / Richard E. Neapolitan, Xia Jiang.
Material type:
TextPublication details: San Fransisco, CA : Morgan Kaufmann Publishers, ©2007.Description: 1 online resource (viii, 413 pages) : illustrationsContent type: - text
- computer
- online resource
- 9780123704771
- 0123704774
- 9780080555676
- 0080555675
- Finance -- Statistical methods
- Bayesian statistical decision theory -- Data processing
- Marketing -- Statistical methods
- Information technology
- Finances -- Méthodes statistiques
- Théorie de la décision bayésienne -- Informatique
- Marketing -- Méthodes statistiques
- Technologie de l'information
- information technology
- BUSINESS & ECONOMICS -- Finance
- Bayesian statistical decision theory -- Data processing
- Finance -- Statistical methods
- Information technology
- Marketing -- Statistical methods
- 332.01/519542 22
- HG176.5 .N46 2007eb
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
eBook
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e-Library | EBSCO Business | Available |
Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices.
Includes bibliographical references (pages 397-408) and index.
Print version record.
Added to collection customer.56279.3