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Marketing health services / Richard K. Thomas.

By: Material type: TextTextPublication details: Chicago : Health Administration Press ; Arlington, VA : AUPHA Press, ©2005.Description: 1 online resource (xvi, 469 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 1417582154
  • 9781417582150
Subject(s): Additional physical formats: Print version:: Marketing health services.DDC classification:
  • 362.1/068/8 22
LOC classification:
  • RA410.56 .T48 2005eb
Online resources:
Contents:
Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Medical Available
Total holds: 0

Includes bibliographical references and index.

Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.

Print version record.

English.

Added to collection customer.56279.3

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