Strategic marketing [electronic resource] : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.

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Material type: Text

TextPublication details: Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2008.Edition: 3rd edDescription: 1 online resource (xv, 332 p.) : illISBN:

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Additional physical formats: Print version:: Strategic marketing.DDC classification:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Business		Available

Total holds: 0

Previous ed.: 2001.

Includes bibliographical references and index.

Description based on print version record.