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Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.

Contributor(s): Material type: TextTextPublication details: [Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003.Edition: 1st edDescription: 1 online resource (473 p.) illISBN:
  • 9788763099608 (electronic bk.)
  • 8763099608 (electronic bk.)
Subject(s): Genre/Form: DDC classification:
  • 659.1 23
LOC classification:
  • HF5821 .B73 2003eb
Online resources:
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Description based on print version record.

Includes bibliographical references (p. 410-469).

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