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The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.

By: Material type: TextTextSeries: American SerPublication details: Thousand Oaks : Sage Publications, ©1999.Description: 1 online resource (xviii, 166 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781452263649
  • 1452263647
  • 9781452233499
  • 1452233497
  • 0761909591
  • 9780761909590
  • 1322417989
  • 9781322417981
Subject(s): Genre/Form: Additional physical formats: Print version:: Mass marketing of politics.DDC classification:
  • 324.7/2/0973 22
LOC classification:
  • JK2281 .N484 1999eb
Other classification:
  • 89.56
Online resources:
Contents:
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
Action note:
  • digitized 2010 HathiTrust Digital Library committed to preserve
Review: "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references (pages 147-153) and indexes.

The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

English.

WorldCat record variable field(s) change: 650

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