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Brand management and marketing of luxury goods / Lucie Scholz.

By: Material type: TextTextPublisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014Description: 1 online resource (91 pages) : illustrations (some color), tablesContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783954896936 (electronic bk.)
  • 3954896931 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand management and marketing of luxury goods.DDC classification:
  • 658.8 23
LOC classification:
  • HD9999.L852 .S3 2014eb
Online resources:
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
eBook eBook e-Library EBSCO Business Available
Total holds: 0

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2014).

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