How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.
Material type:
TextPublisher: London ; Philadelphia : Kogan Page, 2016Edition: 3rd editionDescription: 1 online resourceContent type: - text
- computer
- online resource
- 9780749477219
- 0749477210
- Young consumers
- Young adult consumers
- Generation Y
- Target marketing
- Product management
- Consumer behavior
- BUSINESS & ECONOMICS / Industrial Management
- BUSINESS & ECONOMICS / Management
- BUSINESS & ECONOMICS / Management Science
- BUSINESS & ECONOMICS / Organizational Behavior
- Consumer behavior
- Generation Y
- Product management
- Target marketing
- Young adult consumers
- Young consumers
- 658.8/27 23
- HF5415.332.Y66 B47 2016eb
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
eBook
|
e-Library | EBSCO Business | Available |
Description based on online resource; title from PDF title page (EBSCO, viewed March 31, 2016).
Includes bibliographical references and index.
Master record variable field(s) change: 050