Learning Magento 2 administration : maximize the power of Magneto 2 to improve your e-commerce business / Bret Williams, Cyndi Williams.
Material type:
TextPublisher: Birmingham, UK : Packt Publishing Limited, 2016Description: 1 online resourceContent type: - text
- computer
- online resource
- 9781783288267
- 1783288264
- Electronic commerce -- Computer programs
- Magento (Web site development tool)
- Commerce électronique -- Logiciels
- BUSINESS & ECONOMICS / Industrial Management
- BUSINESS & ECONOMICS / Management
- BUSINESS & ECONOMICS / Management Science
- BUSINESS & ECONOMICS / Organizational Behavior
- Electronic commerce -- Computer programs
- Magento (Web site development tool)
- 658.8/72Â 23
- HF5548.323.M3
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
eBook
|
e-Library | EBSCO Computers | Available |
Online resource, title from PDF title page (Ebsco, viewed on July 28, 2016).
Annotation Maximize the power of Magento 2 to improve your e-commerce businessAbout This Book*Strategic planning for maximizing your Magento 2 store's operations and sales.*Important guidelines and advice for optimizing your Magento 2 store.*Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.Who This Book Is ForThis guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.What You Will Learn*Strategies for creating multiple stores within a single Magento installation.*Use of complex product types such as bundles, downloadables and virtual products.*Configuring payments, shipping and taxes.*Accommodating multiple languages and currencies.*Installing and configuring themes.*Managing content and search engine optimization.*Creating promotions, up-sells and cross-sells.*Leveraging the customer relationship features of Magento 2.*Securing and optimizing your installation.In DetailMagento 2 has been completely re-written and re-designed to take the world's most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world's most successful open source e-commerce platform for your online retail and wholesale business.The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Added to collection customer.56279.3