Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias.

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Material type: Text

TextPublisher: London ; New York, NY : Bloomsbury Information, 2016Description: 1 online resourceContent type:

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Additional physical formats: Print version:: Brand desireDDC classification:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Business		Available

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Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.