The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters / Jacob H. Rooksby.

By:

Rooksby, Jacob H, 1982- [author.]

Material type: Text

TextSeries: Critical university studiesPublisher: Baltimore, Maryland : Johns Hopkins University Press, 2016Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781421420813
1421420813

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

346.7304/8 23

LOC classification:

KF2985.U55 R66 2016eb

Online resources:

EBSCOhost

Contents:

Intellectual property, higher education, and the public good -- Intellectual property explained -- University(tm) -- University patents under the sun -- Copyright on campus -- In pursuit of brand: names, domain names, images, slogans, and secrets -- Private rights in the public interest: a path forward.

Summary: Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry's unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences. While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Education		Available

Total holds: 0

Includes bibliographical references and index.

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry's unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences. While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector.

Description based on online resource; title from PDF title page (EBSCO, viewed September 6, 2016).