Selling social media : the political economy of social networking / Daniel Faltesek.

By:

Faltesek, Daniel [author.]

Material type: Text

TextPublisher: New York : Bloomsbury Academic, 2018Description: 1 online resource (226 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781501319709
1501319701

Subject(s): DDC classification:

302.231 23

LOC classification:

HM742 .F37 2018eb

Online resources:

EBSCOhost

Contents:

Cover; Contents; List of Figures; Acknowledgments; Introduction; 1 Monetization or: The Romance of the Click; 2 Securitization or: Seeing Wall Street as a Server; 3 Disruption or: Steel Mills, Disk Drives, and Hackathons; 4 Litigation or: In Defense of Patent Trolls; Conclusion: After Social Media Mania; Notes; Bibliography; Index.

Summary: Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.-- Provided by Publisher.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
eBook	e-Library	EBSCO Business		Available

Total holds: 0

Includes bibliographical references (pages 200-221) and index.

Vendor-supplied metadata.

Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.-- Provided by Publisher.

Added to collection customer.56279.3