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1.
Diversity in advertising [electronic resource] : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum, 2004
Online resources:
Availability: Items available for loan: e-Library (1).
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2.
Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley. by Series: Advertising and consumer psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2004
Online resources:
Availability: Items available for loan: e-Library (1).
Place hold
3.
Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Series: Advertising and consumer psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003
Online resources:
Availability: Items available for loan: e-Library (1).
Place hold
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