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1.
Developing advertising with qualitative market research [electronic resource] / Judith Wardle. by Series: Qualitative market research ; 6.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
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2.
Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen. by Series: Qualitative market research ; 5
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
Online resources:
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3.
An introduction to qualitative market research [electronic resource] / Mike Imms and Gill Ereaut. by Series: Qualitative market research ; 1.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
Online resources:
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4.
Delivering results in qualitative market research / Geraldine Lillis. by Series: Qualitative market research ; 7.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
Online resources:
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5.
Analysis and interpretation in qualitative market research [electronic resource] / Gill Ereaut. by Series: Qualitative market research ; 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
Online resources:
Availability: Items available for loan: e-Library (1).
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6.
Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai. by Series: Qualitative market research ; 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
Online resources:
Availability: Items available for loan: e-Library (1).
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7.
Interviewing groups and individuals in qualitative market research [electronic resource] / Joanna Chrzanowska. by Series: Qualitative market research ; 2.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, c2002
Online resources:
Availability: Items available for loan: e-Library (1).
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