| 000 | 02489cam a22006258i 4500 | ||
|---|---|---|---|
| 001 | ocn954038435 | ||
| 003 | OCoLC | ||
| 005 | 20240829101851.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 160725s2016 enk ob 001 0 eng | ||
| 010 | _a 2016034253 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dN$T |
||
| 020 |
_a9781472925367 _q(electronic bk.) |
||
| 020 |
_a147292536X _q(electronic bk.) |
||
| 020 | _z9781472925374 | ||
| 020 | _z1472925378 | ||
| 020 | _z9781472925350 (hardback) | ||
| 035 |
_a1355778 _b(N$T) |
||
| 035 | _a(OCoLC)954038435 | ||
| 042 | _apcc | ||
| 050 | 1 | 0 | _aHD69.B7 |
| 072 | 7 |
_aBUS _x082000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x041000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x042000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x085000 _2bisacsh |
|
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aInd, Nicholas, _eauthor. _9829109 |
|
| 245 | 1 | 0 |
_aBrand desire : _bhow to create consumer involvement and inspiration / _cby Nicholas Ind & Oriol Iglesias. |
| 263 | _a1610 | ||
| 264 | 1 |
_aLondon ; _aNew York, NY : _bBloomsbury Information, _c2016. |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bn _2rdamedia |
||
| 338 |
_aonline resource _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 |
_aProduct management. _92954 |
|
| 650 | 0 |
_aBranding (Marketing) _9170599 |
|
| 650 | 0 |
_aCustomer relations. _9129581 |
|
| 650 | 7 |
_aBranding (Marketing) _2fast _0(OCoLC)fst01743755 _9170599 |
|
| 650 | 7 |
_aCustomer relations. _2fast _0(OCoLC)fst00885533 _9129581 |
|
| 650 | 7 |
_aProduct management. _2fast _0(OCoLC)fst01078225 _92954 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Industrial Management _2bisacsh _9178986 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management _2bisacsh _9178987 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management Science _2bisacsh _9178988 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Organizational Behavior _2bisacsh _9178989 |
|
| 655 | 4 |
_aElectronic books. _9396 |
|
| 700 | 1 |
_aIglesias, Oriol, _eauthor. _9829110 |
|
| 776 | 0 | 8 |
_iPrint version: _aInd, Nicholas, author. _tBrand desire _dLondon ; New York, NY : Bloomsbury Information, 2016 _z9781472925350 _w(DLC) 2016022108 |
| 856 | 4 | 0 |
_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1355778 |
| 938 |
_aEBSCOhost _bEBSC _n1355778 |
||
| 994 |
_a92 _bN$T |
||
| 999 |
_c664281 _d664281 |
||